Sherry Smith - VA
Project Type
Client Project
Purpose
Build a professional online presence to move beyond referrals, attract new clients, and expand services into proofreading and blog editing.
Approach
Designed a clean, single-page website focused on clarity, trust, and conversion.
- Clear service breakdown
- Strong visual hierarchy
- Testimonials for social proof
- Simple, accessible contact flow
Outcome
Launched a professional online presence that attracted new visitors and led to securing a new client.
Blackstone Renovations
Project Type
Concept Project
Purpose
Design a high-converting website for a local renovation business focused on trust, clarity, and lead generation.
Approach
Structured the site around user intent and conversion flow.
- Defined services and messaging through a discovery-driven process
- Built SEO-informed content aligned with local search
- Designed clear page structure with strong calls to action
- Used AI-assisted workflows to accelerate content and development, followed by manual refinement
Outcome
A complete multi-page website demonstrating how a service business can present itself with clarity, professionalism, and a strong focus on conversions.
Casa Solara
Project Type
Concept Project
Purpose
Design a luxury villa website that captures atmosphere, showcases the property, and encourages bookings or inquiries.
Approach
Focused on visual storytelling and user flow.
- Image-driven layout to create an immediate emotional connection
- Clean structure to balance visuals with clear information
- Strategic content placement to guide users naturally through the page
- AI-assisted workflow used for content and rapid iteration, followed by manual refinement
Outcome
A visually immersive website concept that balances high-end design with clarity and usability.
Riverstone Estate
Project Type
Concept Project
Purpose
Design a content-rich property website that balances high-end visuals with clear, structured information.
Approach
Focused on layout systems and visual balance.
- Organized content into clearly defined sections
- Used consistent spacing and alignment to create visual rhythm
- Balanced imagery with readable, structured content
- Applied AI-assisted workflows for content and iteration, followed by manual refinement
Outcome
A clean, structured website concept that presents complex content in a clear, balanced, and user-friendly way.
Rocky Mountain Grand Manor
Project Type
Concept Project
Purpose
Design a luxury hotel property website that emphasizes scale, presence, and a strong first impression.
Approach
Focused on bold visuals and contrast.
- Large, high-impact imagery to establish presence
- Strong contrast between content and visuals
- Structured layout to maintain clarity within a visually rich design
- AI-assisted workflow used for content and iteration, followed by manual refinement
Outcome
As a result, Sherry secured a new client and is now positioned to continue growing her business and expanding her service offerings.